After comparative analysis of the work that was being sold - And believe me, there was work being sold at cheaper or the same price, but more professionally, the following steps should be taken.
- A sample of the Artwork will be produced by all submitting work, and modifications will be made accordingly by us or preferably by the artist - example of how poorly this was done - Johan's work was lost in print and in size, so was Katie's - both of who's work is of exceptional quality, but reproduced not as well as could be - Milan, is either very jammy, or he could teach us a lesson or two, as his work reproduces beautifully, as did Ed's - (though Ed, I could have killed you for leaving that space!!)
- Production quality needs to be tighter - Indesign process should not be a by eye composing job, but should follow guides and grids rigidly - I know by my own experience how printers are unforgiving with our mistakes - to tight a deadline was mostly to blame for this.
- I spent hours the night before having to get up really early cutting 20, then ten on the train down, and then a final ten more in the British Museum of these books, all because of sloppy production management at service point (thanks Murray) and the attitude that "It will do, needs to go with it"
- We should make accompanying promo material - and I will buy some book stands - though it didn't help the guy next door
And double finally, I know Jess, Debbie, Sarah and Murray have been around some of these fairs, but all of you should take a much more serious look at your competitors and the quality of their work:
- Be open, be curious! Ask questions, be thankful! Most people are willing to share loads of knowledge